Interview with Charlene Walters

Entrepreneurship Coach | Business & Branding Mentor | Author of Launch Your Inner Entrepreneur Speaker | Trainer

 
Charlene Walters, MBA, Ph.D.

Charlene Walters, MBA, Ph.D.

Entrepreneurship Coach | Business & Branding Mentor | Author of Launch Your Inner Entrepreneur | Speaker | Trainer

Charlene is a mentor, consultant, speaker and corporate trainer with specialized experience in marketing, branding, entrepreneurship, innovation, work-life balance, time management, personal branding, productivity and more. Charlene developed a digital entrepreneurship MBA program and is featured among other CEOs, influencers and celebrities on the BAM Network. She is also a member of NSA, the author of Launch Your Inner Entrepreneur, and a featured expert on Entrepreneur’s Ask An Expert platform.
 

What role do partnerships and relationships play in your career? 

I feel that a lot of people have helped me and guided me along the way throughout my career. I find inspiration in many different places. People will say and do things that inspire me all the time. I am also a huge fan of networking and reciprocity. When you help others, they will help you back, so don’t be stingy with your support. Also, the more you insert yourself and build visibility, the more opportunities will come to you. I also like to forge strong relationships with my clients as I want them to get the most possible value from our relationship (and succeed). We’re all helping each other in life- don’t go it alone.
 

What is your biggest failure and what did you gain from it?

I can’t think of a single, defining failure that I’ve had. Rather, I’ve had a number of missteps along the way- bad decisions or putting energy into projects that didn’t quite pan out. Although, initially, I do agonize after these setbacks, I don’t get stuck in that headspace. I do my best to bounce back and move forward with my Plan B or C.

I also try to figure out what the lesson in that failure was for me and apply it moving forward. There’s always a silver lining and all of the setbacks and failures have taught me to become more tenacious and innovative, or redirected me to a better path. There is not one single successful person out there who hasn’t been hit with failure along the way- not one.

 

What achievement are you most proud of?

I’ve had both little and big wins that I’ve been delighted by. I am most proud of myself for always taking initiative and going after my goals and those things that I want to do (despite obstacles). Some recent wins that have gratified me include becoming a published author (a goal since childhood) and starting my new show Launch with Charlene Walters- a business talk show which airs on Roku, Amazon Fire and Apple TV- Monday – Friday at 9AM- DB & A Network. I’m also really proud of being a mother to my two amazing daughters.

I am looking forward to what’s next, too. Hopefully my biggest achievement is yet to come.

You are the author of the book: Launch Your Inner Entrepreneur. What inspired you to write this wonderful book? What benefits will readers receive?

I have always had the goal of becoming an author as I mentioned. I was an English major undergrad, but developed an interest in business, and went on to get an MBA and a PhD in Marketing. Much of my career has been spent in marketing and Higher Ed. I sort of bounced back and forth between the two until I eventually created a Digital Entrepreneurship MBA program and started mentoring, writing and training full time.

I had always done a lot of writing professionally and was eventually inspired by a colleague to get back to my goal of writing a book. I started thinking about where I could add value in the market and how I could incorporate those areas that I like to speak and write about. It eventually boiled down to the topic of how to develop an entrepreneurial mindset. Mindset and business success are so closely correlated.

When I looked at the other books that were out there, I realized that there weren’t many aimed at entrepreneurial mindset for women so that is how I decided to write Launch Your Inner Entrepreneur. And I was able to publish it at a perfect time when many women exited the workforce (2.2 million in 2020) and when there was a big rise in entrepreneurship and a need for additional options for women. I was so happy to be able to help, particularly those women (and men) who are the primary breadwinners for their families (like me). [Yes, men can read it, too.]

In my book, readers learn about the correlation between mindset and success in business (it’s so critical)- how to take action, organize their time, improve their financial confidence, build their visibility and brand, grow their resilience and tenacity, become a better leader, increase innovation, prevent burnout and more.  There are also workbook activities at the end of the book to help entrepreneurs and aspiring entrepreneurs implement what they’ve learned. 

How do you continue to educate yourself?

I love to learn new things and talk to different people. I think that is certainly one of my strategic advantages. In general, I read as much as I can, research and write, listen to and am a guest on podcasts, interview people on my show and ask questions, watch workshops and videos and more. You can absolutely learn from everyone you come into contact with- even if it is just one or two takeaways so put yourself out there and join the conversation.

What was the best advice you received?

I have received a lot of great advice along the way. Probably my favorite is “God helps those who help themselves” from my Mom. You don’t have to be religious to appreciate this concept. It’s about the idea that you won’t get anything sitting around waiting for it to happen. You have to go after what you want and keep going until you get there. Nothing is going to be handed to you on a silver platter (nothing!).

What advice do you have for our readers?

Keep doing those things that you love and going after your goals. If you want to make it happen, stick with it and you’ll eventually achieve it. And remember, nothing worthwhile happens overnight so work on your patience and resilience when you hit setbacks. It will take a lot of work to get there, but you will eventually. You’ve got this! 

Is it possible for our readers to hire you or work with your team?

Absolutely. I offer mentoring services to help entrepreneurs and anyone who wants to move forward with their business or in their life. I use a 6-part system that involves goal setting/planning, action management (micro-steps and tactical plans), time management and scheduling, work-life balance and self-improvement, personal branding/building visibility and accountability. I consult with my clients to focus specifically on those areas that they want to improve. You can set up an initial consultation with me here (Charlene Walters, MBA, PhD, LLC).

I also am a corporate trainer and offer workshops and sessions on:
How to Develop Influence/Presence 
· How to Master a Remote Work Environment/Leadership
· How to Foster Work-Life Balance 
· How to Become More Innovative and Resilient
· How to Think Like an Entrepreneur/Develop an Owners’ Mindset
· How to Build Your Personal Brand/Become a Thought Leader
· How to Improve Productivity/Time Management
· Dealing With/Preventing Overwhelm and Burnout
· Fostering Resilience and Tenacity (during times of change)
· Finding Your Why and Moving Your Business Goals Forward
· Mindset Shifts for Women in Business to Achieve Success

Emerging & Leading in a Post-Pandemic World
And more. I can customize workshops based on your needs (contact me for more information).

Thank you so much for taking the time to learn about me. You can find out more about my book here: www.launchyourinnerentrepreneur.com. You can also catch my show here and streaming on Roku, Amazon Fire and Apple TV- Mon.-Fri at 9AM EST (DB & A Network).

Additionally, you can learn more about me here: About Charlene | Own Your Other or you can connect with me on social: Twitter | Instagram | LinkedIn.
Reach out to me if you have any questions. Wishing you much success!

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