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Why enterprises should build web experiences at scale in a visual environment.
You no longer keep track of your finances in physical books; instead, you utilize spreadsheets. You no longer have data centers; instead, you store data on the cloud. It’s also time to quit hand-coding your company’s web pages.
You should utilize no-code web design and development for your company’s websites because it provides benefits that traditional hand-coding does not: the flexibility to iterate and publish best-in-class websites that are attractively crafted by team members with and without programming expertise.
Modern businesses require their websites to do a variety of tasks, including showcasing items, interacting with leads, protecting their brand image, and achieving business objectives. Oh, yes, they also have to keep their consumers pleased.
Enterprises have depended on coding techniques that need highly experienced web developers to build the high-functioning websites and web apps that their consumers want since the world’s first website was launched in 1991. Despite the fact that a lot has changed since then, we’re still utilizing HTTP, HTML, and CSS the same way we were 30 years ago.
The practice of traditional web design and development is a mix of science and art. Stakeholders give content and guidance, while graphic designers create mockups of concepts before passing them on to web developers to code. This implies that every time a stakeholder or graphic designer makes a modification, it must also go through extra code. Because developers are sometimes the only ones with edit access to websites and applications, lengthy request and approval processes stymie progress. And what if you want your changes to be responsive, meaning they work on both desktop and mobile browsers? It might take even longer.
Designers and marketers have a laundry list of enhancements they want to make to their websites, but there’s just too much tedious code work in the way, preventing you from making those tiny changes. You can only innovate at the rate at which you can validate new ideas. It is wasteful and costly to rely on developers or freelancers to manually translate design files to code in a timely manner.
Enterprises have informed Webflow that it used to take anything from four to five hours (paid by an expensive freelancer, of course) to months to push a basic update live when it came to iterating and building top-tier websites. That is just time that quicker rivals may utilize to explore and gain an advantage. Consumer interest and trust are also fickle: On your website, you just have 50 milliseconds to establish a decent first impression. Your website’s clock is always ticking.
Marketers are unable to respond to customer responses in real-time due to outdated site design methods. Enterprises can’t afford anything other than real-time marketing across all of their digital presences in an age when a single poorly written tweet from a worldwide brand may burst into six o’clock news headlines.
Although developers account for less than 1% of the population, nearly all of your customers will visit one of your websites. How are you empowering your whole team, not just your engineers, to deliver an outstanding user experience? Platforms that departments like marketing and customer success can contribute to, experiment with and deploy autonomously without writing a word of code help web-based organizations address more issues quicker.
Since the 1960s, businesses have used no-code visual abstraction to organize data — imagine spreadsheets rather than lines of code — but their web development process hasn’t kept up. Learning to code requires a significant initial commitment, and everyone who needs access to your websites cannot learn to code quickly enough to meet customer demand. No-code development uses graphical interfaces that lie on top of code and don’t require any technical expertise to use.
Due to the drawbacks of traditional coding, software-enabled no-code solutions have exploded in popularity, allowing non-technical personnel to begin iterating on a website with just a little training and a password.
Traditional IT platforms, according to Laela Sturdy of investment company CapitalG (a Webflow investor), can’t keep up with digital transformation needs, especially with so few technical staff at businesses’ disposal. What is the solution? Platforms for non-technical team members to utilize that don’t require any coding:
Low-code/no-code solutions have stepped in to fill this gap, allowing knowledge workers — who account for 10 times the number of technical professionals — to set up software without having to write. This has the potential to save a lot of time and money, as well as enabling quicker end-to-end digital experiences within businesses.
People may develop and maintain websites visually rather than through coding with no-code and low-code. “While guaranteeing that whatever they produce goes via a centralized process for quality and security,” Sheryl Koenigsberg, head of global product marketing for Mendix, told ZDNet, “these technologies allow corporate teams address some challenges without having the support of a developer.”
Gartner defines IT total cost of ownership (TCO) as “hardware and software purchase, management and maintenance, communications, end-user expenditures, and the potential cost of downtime, training, and other productivity losses.” No-code enterprise solutions help you lower your TCO. It takes time to iterate and modify. Launching new websites, which is an almost continual undertaking for any major corporation, falls into this category. With the exponential expense of hands-on upgrading from professionals, the TCO of corporate websites skyrockets.
You spend less of your developers’ time and save money on contractor costs when you can create rich, professional experiences without coding. No-code, on the other hand, does not imply that developers are no longer needed. Quite the opposite is true. Their duties become less repetitious and menial as a result of no-code. Reduce the strain on your development and IT staff, who will be freed up to focus on hard challenges and produce your next industry-defining product instead of being continuously accessible for bug repairs and revisions.
Instead of depending on inaccessible tools and services gated by programmers and other teams, Webflow Enterprise allows designers and other team members to accomplish anything from creating features to sending updates to production with no coding. This capability allows your development team to focus on more inventive and significant projects while also allowing you to create websites and test marketing messages more quickly.
Rakuten’s Super Logistics department had had enough of WordPress’s numerous security and downtime concerns. Patches and adjustments on their website were necessary from outside WordPress freelancers, who were not inexpensive. After a period of careful consideration, re-designing on Webflow with an agency partner proved to be “one of the best decisions we’ve made,” according to Sarah Smith, marketing operations manager, who added, “Now my team can make improvements in twenty minutes that would have taken a complex and costly software developer 4-5 hours.”
Rakuten’s on-site analytics began to improve as a result of improved security, including a 27.9% drop in bounce rate, attracting the proper website visitors, and boosting new visits by 9.5 percent.
Tool for visual collaboration MURAL has a custom-built site that was built on top of several technologies. The site’s engineer wasn’t even devoted full-time to the job, which meant they were frequently too preoccupied with product development to make the modifications the marketing team needed. Simple language changes that should have taken minutes took days, while larger initiatives took weeks, if not months, to go online, according to David Chin, a design consultant.
Their marketing staff wanted to take advantage of new business prospects, but they weren’t able to make adjustments quickly enough to convert those leads. MURAL was able to quickly move to Webflow through their procurement process with the aid of the Webflow Enterprise team and a dedicated account representative. After recovering control of their site, the MURAL marketing team was able to make the changes they needed faster, resulting in a two-fold increase in free trial conversions on Webflow.
Rakuten SL and MURAL are able to discard archaic procedures and get their websites in shape faster than they thought possible thanks to enterprise-grade assistance.
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