Interview with Charlene Walters

I have always had the goal of becoming an author as I mentioned. I was an English major undergrad, but developed an interest in business, and went on to get an MBA and a PhD in Marketing. Much of my career has been spent in marketing and Higher Ed. I sort of bounced back and forth between the two until I eventually created a Digital Entrepreneurship MBA program and started mentoring, writing and training full time.

I had always done a lot of writing professionally and was eventually inspired by a colleague to get back to my goal of writing a book. I started thinking about where I could add value in the market and how I could incorporate those areas that I like to speak and write about. It eventually boiled down to the topic of how to develop an entrepreneurial mindset. Mindset and business success are so closely correlated.

When I looked at the other books that were out there, I realized that there weren’t many aimed at entrepreneurial mindset for women so that is how I decided to write Launch Your Inner Entrepreneur. And I was able to publish it at a perfect time when many women exited the workforce (2.2 million in 2020) and when there was a big rise in entrepreneurship and a need for additional options for women. I was so happy to be able to help, particularly those women (and men) who are the primary breadwinners for their families (like me). [Yes, men can read it, too.]

In my book, readers learn about the correlation between mindset and success in business (it’s so critical)- how to take action, organize their time, improve their financial confidence, build their visibility and brand, grow their resilience and tenacity, become a better leader, increase innovation, prevent burnout and more.  There are also workbook activities at the end of the book to help entrepreneurs and aspiring entrepreneurs implement what they’ve learned.