
Why Email Marketing Is Still Important – 2021
So, you’re sick of hearing that “email marketing is dead”? Good, I agree! Now that that’s out of the way, let’s get
Talking to other design teams needs to happen more often. Here’s how we approach these discussions at Webflow — and how you can take part.
We didn’t want to feel constrained by a virtual format as we tried to transform our in-person retreat into a remote one. While we couldn’t replicate the beauty of in-person meetings, we pushed ourselves to think about what we could accomplish remotely that we couldn’t do in person.
We recognized we had the chance to interact with people we wouldn’t have met in New Orleans if we hadn’t used that lens. In fact, we could bring in a whole design team from outside our company. We asked the Figma design team to join us for a coffee break after that idea germinated, and the design fika was created.
An hour-long, casual meeting between two design teams is known as a design fika. The idea came from the Swedish fika, which is a daily social custom focused around a modest coffee break.
We’ve been using design fikas to communicate with several design teams, including Lattice and Loom, for the past three quarters. We’ve learned how to run a productive and enjoyable meeting along the road.
Fikas are a low-effort, high-reward exercise that can be done with only a little forethought.
A Zoom (or other video conferencing platform), a time restriction, and an agenda are the only requirements. (Warm beverage not required, but greatly recommended!)
You’ll want to provide enough structure to help break the ice and start a conversation, but not so much that it seems like a meeting. This entails directing the group through introductions, assigning responsibilities, and offering a discussion subject — all while encouraging the group to gravitate toward issues that are important to them.
However, we’ve discovered that we’re drawn to things like bread baking and Baby Yoda! The connection and similarity we uncover among teams is part of the fun of a fika.
So, you’re sick of hearing that “email marketing is dead”? Good, I agree! Now that that’s out of the way, let’s get
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