5 Tips for Building a Website That Will Scale along with Your Business

As your business grows, you need to start shifting your focus on the scalability of your website.

The sudden spike in traffic can negatively affect its performance in the long run. If left untreated, you can easily lose out on your competitors. Hence, you must make sure that your website can keep up with your business growth and scale along with you.

According to Deloitte, a mere 0.1 second change in website load time can influence your customers’ decisions. In fact, businesses experience 8%-10% increase in conversion rates by improving their loading time. If you think your website is struggling with your current traffic, then it is high time that you consider scaling it.

With that, here are some tips for building a great website that will scale along with your business.

1. Create a scalable web architecture

The scalability of your website all boils down on its architecture. This refers to the configurations of both the front end and back end parts of your website. From the get go, you must already have scalability in mind when choosing the right model for your website.

Some things you need to consider are the servers for your database, the hosting service you will be partnering with, and the hardware you will be using. One of the tips on creating a website for a business is to use a multitier scalable website architecture. This software model has three components: the client, the server that they connect to, and the database server to run the application. You should also choose between horizontal and vertical scaling. The latter focuses on hardware-aspect of your infrastructure while the former refers to the software you will be using for your website.

2. Pay attention to your database

Your website can start to suffer once it becomes overloaded with data. To avoid that from happening, you must also have a scalable database for your website. This is where you must decide whether to distribute the computing processes or to divide them altogether.

Both have their own advantages and disadvantages. Likewise, they have their own uses depending on the architecture of your website. For example, if you don’t have a large database but use complex calculations to load your website, you should consider distributing the tasks across several servers instead of dividing them. Meaning, each server will have its own copy of the database and perform the specific task assigned to them. Hence, you should select and compare website builder software examples to determine which ones have the right database infrastructure for you.

3. Say no to traditional coding

Nowadays, you can build your own websites without prior knowledge on coding. In fact, using traditional coding can even slow down your website’s scalability. For one, learning to code can be time consuming and costly. It’s the same thing if you hire an expert for it. And if you want some changes in your website, the entire process might take too long. Since only developers can edit, request and approval processes can get in the way.

This is where the no-code movement comes in. With today’s technology, you easily can create and update your websites. Even your non-experts in your company can do it. This allows you to scale your website any time you want.

4. Optimize your website design

Scaling your website means ensuring that it maintains or improves its overall performance as traffic and workload increase. One way to do this is to optimize your website design.  This will allow you to provide great user experience for your customers, encouraging them to engage and explore further with your brand. So with every layout or visual change in your website, you should always keep its performance in mind.

Web design might be different from web development, but these two aspects go hand in hand when it comes to your website’s overall performance and scalability. For one, a visually heavy website can sometimes impact loading time. Worse, it can even result in crashes and lags if you use large files for your designs. Hence, you should look out for effective and efficient website design tips for a scalable website.

5. Check website for vulnerabilities

When creating a website for your business, you should also focus on tightening your securities and removing all traces of vulnerabilities. As your business grows, the more visitors will go over your website. But not all these visitors will have good intentions in mind.. Hence, you must also implement security protocols and measures if you plan to scale your website further.

Invest in reliable and trusted security tools such as antivirus software, anti-malware software, scanner tools, and firewalls. These will help you protect your website and alert you of any potential issues as your website grows.

A website that grows with you

Your website can either make or break your business. As your business grows, it might begin to struggle in accommodating your customers’ demands. Hence, you must build a website with scalability in mind. With these tips, you can leave enough room for your website to grow along with you.

Fortunately, you don’t need technical expertise to effectively scale your website. You simply need the right tools and strategy. So check out what solutions and services you can use to successfully scale your business website.

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