A quality website is important for a business. Why?

  • June 28, 2021

The Importance of a Quality Website

What is the Importance of Good Web Design?

There has never been a more crucial moment for effective web design, especially now that we are in the midst of a global-socially-disconnected-everything-virtual epidemic. A successful digital marketing strategy has always required strong branding and sophisticated site design, and this has not changed. The difference now is that firms are being driven to find new and innovative methods to reach their target consumers. As a result, we’re learning exactly how significant good site design can be.

Users establish a first impression of your website in 50 milliseconds, according to Google, and that initial impression may have a rippling impact on a variety of marketing activities. A good website design may assist SEO initiatives, help create trust, inspire people to convert, allow companies to stand out among rivals, enhance PPC campaigns, and much more.

Ways a Well Designed Site Affects a Business

As previously said, a visitor’s time to analyze aesthetics and reach a decision about your site is quite brief – therefore you want to make the most of it. When a person visits a website, effective design may elicit a response. If the website is well-designed, has bright colors, and is well-organized, it will attract visitors and encourage them to stay for a while. Why would anybody want to stay on a site that is dark and chilly, with outdated visuals and a complicated navigation system?

Consider a website to be a storefront building: when you come into a well-lit, clean, and well-organized store with friendly personnel eager to assist you, you feel safe, at ease, and ready to peruse the product choices and potentially make a purchase. If you came into a business that was darkly lit, smelled strange, and had some extremely disgruntled staff hanging around, you’d be nervous and want to get out as soon as possible, and you’d definitely not want to make a purchase. The design of a website may make users experience all of the same emotions and create very comparable outcomes.

Which hallway would you like to stroll down? The same messages may be sent using websites.

First impressions matter; potential consumers are visiting your site to discover more about your company; if you get off to a terrible start with an unprofessional-looking page that lacks design attention, convincing people to stay on the page to learn more about your services will be tough. Consider how much money you can spend on PPC ads or how much time you can devote to developing content over the course of a long-term SEO campaign simply to attract people to your website.

Don’t waste your money or time by bringing visitors to your site only to have them leave. In fact, according to Adobe, “38% of people will stop engaging with a website if the content/layout is unattractive”. Just think about how many potential customers and dollars you could be missing out on just by having poor visuals.

38% of people will stop engaging with a website if the content/layout is unattractive

Builds Trust in the Brand

A well-thought-out and designed website build trust in your brand and company among visitors, in addition to providing a great first impression. Your website’s design may establish trust among your audience and potential consumers by using powerful, clean, and appealing aesthetics while also considering user experience and your audience.

If a site appears old, is difficult to navigate, or appears to mislead or deceive the audience, confidence will be lost, and the likelihood of a user converting will be much reduced. A clean and basic web design may go a long way toward reflecting a brand that is open and transparent with nothing to hide. Using clear headers, call-to-action words, and buttons to guide a user around the site makes them feel cared for, which may help establish and increase trust.

Bolster SEO Campaigns

Google has revealed a change to search ranking criteria that would drastically alter which websites appear in the top 10 search results. Beginning in 2021, they will use a webpage’s “Core Web Vitals” as a ranking criterion, according to the statement. If you’re performing any type of search engine optimization for your website, you’re aware that there are essential SEO variables to consider, and Google is now recognizing three key indicators to pay attention to – all of which are related to the design of your website.

Core Web Vitals that Google now considers for search rankings are:

  • The time it takes for a page’s content to load is measured in Largest Contentful Paint (LCP).
  • The time it takes for a page to become interactive is known as the first input delay (FID).
  • CLS (Cumulative Layout Shift) – the amount of unexpected visual content layout shift on a page.

It may sound difficult, but a well-planned and well-thought-out site design may help with all of them. Because these Core Web Vitals are user-centered, we may deduce that Google wants us to prioritize the user experience when it comes to the information we share online.

An updated modern website design that prioritizes the demands of the user is a fantastic place to start thinking about user experience and enhancing it. Consider how quickly a page’s content loads. Are photos displaying in a timely manner? Are the user’s requirements being satisfied in a timely manner? These are all characteristics that Google looks for in top-ranking pages, therefore you should try to improve your loading speeds as well.

The design and layout of a website may have a significant impact on SEO metrics.

Metrics seen in Google Analytics can have an influence on and contribute to boosting your SEO efforts, including:

  • Time on Page – the amount of time a user spends on a certain page.
  • Bounce Rate – the percentage of times a person visits a page but does not engage with it before leaving.
  • Conversion Rate – the proportion of visitors who convert after visiting the site.

Each of these indicators is crucial to watch and measure, and a better website may have a significant impact on them. We aim to target certain keywords or phrases in various SEO efforts in order to drive consumers to a webpage. The metrics above are then used to assess the efficacy of a webpage and the user experience it provides.

For example, if we observe a lot of people visiting a website but they don’t stay long and the conversion rate is poor, it might imply that the content isn’t meeting their demands. However, there are occasions when the content meets the demands; it’s simply the manner the material is presented that influences the likelihood of a user sticking around to read it and convert.

A user will be more likely to stay on a page if it is appealing to the eye, easy to browse, and has interesting visuals or animations, rather than leaving because their query was not addressed. There is a greater chance that the user will convert if they are engaged and spend more time on the page.

Stand Out From Competitors

In 2020, having a responsive website – one that will dynamically modify and adjust its look based on the size or orientation of the device or screen it is being viewed on – is an absolute must. If you want to compete with your competition as well as stand out from the crowd, your website must be active and well-designed. Strong branding and consistent use of fonts, colors, and creative layouts can help you stand out from the crowd, outperform your competitors, and demonstrate your company’s professionalism.

With a well-designed website, you can stand out from the crowd.

Take a look at the websites of your main rivals and see how yours compares. If you think you’re on par with your immediate competitors, look into the major names in your field. You may not be able to directly compete with them, but you may have a website that is comparable to theirs. When you imitate industry leaders’ innovative, elegant designs, you set yourself apart from immediate rivals and open up new business opportunities.

Elements Of Good Web Design

Now that we’ve established a few of the many reasons why excellent web design is vital and can have a significant influence on any marketing plan, it’s time to look at some of the specific features that distinguish a strong web design.

Hiring experienced web designers and developers to create a bespoke website that is specifically tailored to your business is one method to ensure that your site is well-designed. Professional web design templates are a cost-effective choice, but a bespoke site design may be a game-changer and propel your online presence to new heights.

There are several factors that might help a website transition from terrible to good.

The aspects that make up a successful website design are listed here, however, this is merely the tip of the iceberg. There are a lot of elements that go into making a beautiful and professional website, but incorporating and considering some of the items listed below may help a site a lot.

  • Navigation – It is critical to have navigation that is simple to use and comprehend, leaves no questions unanswered, and is intuitive to the user’s demands.
  • Responsive Design is when a website automatically adjusts its appearance to look nice on different displays and devices.
  • CTA Buttons — Also known as “call-to-action” buttons, these buttons must stand out and be positioned in strategic locations around the site, as well as during times when a user is most likely to act or convert. 
  • Colors — Using brand colors and adhering to the 60-30-10 guideline may help you get the perfect feeling of balance. Follow this guideline by regularly using the following formula: 60% primary color, 30% a secondary color, and 10% accent color (and only in the most important places, allowing for specific site elements to stand out).
  • Font Style Guide – Having a style guide for each header option that capitalizes on varied font sizes and weights may maintain uniformity throughout the pages while enhancing the readability and scannability of the site.
  • Animation – When used wisely and in moderation, the animation may improve a dull, flat, or static design, but if used excessively on a website, it can soon become irritating.
  • High-Resolution Images — Having stunning photographs may help to improve any website. When photos are blurry or stretched, they are distracting and might cause people to lose trust in you.

Get Started On a Brand New Website

There’s no denying that a fresh website may help a stumbling digital marketing campaign get back on track. You can spend a lot of time and money on PPC and SEO campaigns to get users to your site, but if they arrive and find it too difficult to navigate, can’t find the answers they’re looking for, the site doesn’t load quickly enough, or they don’t understand the product you’re selling, you’ll lose that customer and the marketing dollars you spent to get them there will be wasted.

So, what exactly are you waiting for? Reach out to the emarkss experts for a consultation now, and we’ll completely analyze your site for you, evaluating any pain spots and determining whether a full site redesign is required, or if you only need a facelift to compete with your competition. We have years of web design and development expertise and would be delighted to assist you in getting your site back on track!

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